Mission
Chrysal takes pride in creating excellence in care for cut flowers. We care for flowers, from harvest until the moment they bloom in a vase. For each phase in the life of a cut flower, Chrysal offers just the right product for long lasting beauty.
Our mission is clear: “Chrysal wants to ensure consumer satisfaction with every flower purchase by providing our business partners with total flower care solutions”. Key factors in realizing this mission are innovation and partnership.
Innovation
Chrysals extensive and continuous research has led to a broad range of products, ensuring optimum quality and longevity of every bloom throughout the flower chain. Our goal is to offer the flower the best possible care, so it can develop almost as if still nurtured by mother earth.
Innovation is a continuous process at Chrysal; we strive for constant improvement. Successfully, we dare to state, given our market leadership and the fact that our products are sold in over sixty countries worldwide.
Research is the key factor of our success. In our laboratory in Naarden we use state-of-the-art technology to create products that improve the longevity of flowers. Product development and improvement are the main tasks of our R&D department. Our research methods and flowering test room are officially recognized by the Ministry of Agriculture, Nature and Food Quality.
Partnership
It is our mission to be the best partner in post-harvest flower treatment. Our service focuses at improving quality, to help you satisfy the needs of your clients and increase your sales. We can support you in improving the flower quality and waste reduction, thus lowering costs.
Partnership requires service at the highest level. We service all parts of the flower chain and offer tailor-made products, concepts and solutions worldwide. We give you our best, especially in sharing our extensive knowledge of flower treatment. From codes of practice, audits and waste management programs to the Chrysal Academy, our online training program on flower care for supermarket and flower shop employees, florists and students. Our knowledge offers you the best possible return on investment.