The people of Chrysal work hard to keep flowers beautiful for as long as possible. We search for sustainable solutions which can create an added value for the whole horticultural chain - from grower to the retailer and finally the consumer. Products that have been developed according to the guidelines within our Corporate Responsibility program can be recognized by the Chrysal Cares logo on the labels.
Last year, the Chrysal Cares projects focused especially on water. Worldwide people need to maintain and improve the quality and quantity of fresh water available to future generations. There are possibilities to reduce waste and water usage in the horticultural chain and we want to contribute to achieve this. Therefore, we started a number of new water-related projects that we will focus on for 2012-2013, the most important ones being:
- The Mount Kenya water project, addressing the lack of water management in Kenya in collaboration with the Mount Kenya Growers Group, Laikipia Wildlife Forum and the Water Resource Management Authority.
- Reduce water usage at customers by demonstrating the savings Chrysal products can realise. For example, the use of Chrysal RVB Clear enables the reduction of post-harvest water consumption by up to 75%.