What are the best cut flower care tips for consumers?

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Always buy fresh flowers to enjoy them as long as possible
Ensure that you have enough cut flower food for the size of the bouquet and the most suitable vase (min. vase size is 1 litre) – this should be attached to the bouquet you buy. If not, always ask for it!
Always use a clean vase (do not use metal or antique crystal vases) and fresh cold tap water
Add flower food: following the instruction on the back of the pack regarding volume of water.
Cut at least 2 cm off the stem; 5-10 cm is better.
Cut the stems with a sharp, clean knife or secateurs at an angle to prevent damaging and flattening of the stem
Remove lower leaves which otherwise will be in the vase water, but don’t remove the thorns
Be careful where you place your bouquet: flowers don’t like draughts, direct sunlight, proximity to a heater, smoke and the gasses of ripening fruits!
Top up with fresh water and the same flower food when the water has decreased to about 1/3 of the height of the vase
Enjoy your flowers!