Consumers expect flowers to last 8+ days
We all love flowers. But in order to keep them long-lasting can be a challenge. Flowers play an important role in many occasions such as: a birthday, Valentine’s Day, Mother’s Day, to say thank you or sorry, or maybe just so you can enjoy them in the comfort of your own home. What if you could enjoy those moments for even longer? A large scale consumer research conducted by Q&A in Europe, commissioned by Chrysal, showed that consumers expect flowers to last at least 8 days. In order to fulfill these expectations the use of flower food is essential.
The research shows that consumers are not fully aware of the benefits of flower food. By sharing this message, we can increase the use of flower food significantly. Chrysal now introduces a new and improved flower food, in a new attractive packaging, with the great benefits and effects of flower food clearly explained on the packaging. It will make your flowers stay beautiful up to 60% longer. This has a great impact on the freshness of flowers and will lead to higher customer satisfaction. And… a happy customer will return.
Chrysal is now introducing a new and improved flower food in two different designs. Chrysal Better Bloom is developed especially for florists, it gives your floral designs the boost it needs. With all the needed nutrients to keep your amazing floral designs fresher and more beautiful. Chrysal Supreme is developed for supermarkets and bouquet makers and ensures your customers can enjoy their flowers up to 60% longer.
About the research
A large scale consumer research (8,000 respondents) conducted by Q&A in Europe, commissioned by Chrysal, shows that 91% of consumers find the freshness of flowers the most important aspect when purchasing flowers. Moreover, consumers expect the flowers to last at least 8 days. And to fulfill these expectations it is essential to use flower food. However, the research shows that only 54% (European average) of consumers consistently use the flower food sachet attached to the flowers! Many consumers are still not aware of the benefits of flower food. Once it is explained that flower food will make your flowers stay beautiful, 85% of customers will start using flower food more often. This will lead to a better experience and to happy and loyal customers.
If you want to know more about the research and how to keep your flowers beautiful even longer, please contact us; we are always happy to help.
To illustrate the findings from the research we've developed this fun film, take a look!