The lovely smelling Polianthes Tuberosa is our new Flower of the Month. You can find this beautiful flower in three colours: white, pink and purple while some variants are even striped. Multiple flowers grow on a single stem in bunches and the size of the flower can vary. In this article we tell you all you need to know about this flower so you can take care of them in the best way possible.
Dehydration is a big problem with potted plants. Plants are in prime condition when shipped to stores from the growers, but the consumer does not always encounter the same quality in stores. Luckily, more and more ways are developed to maintain quality on the shelf. With Chrysal Aqua Sub we fight dehydration in store. Chrysal Aqua Sub is a gel that creates an extra water reservoir for potted plants and is applicable to a huge variety of plants.
Azaleas are from the family ‘Ericaceae’, which is the family of heaths or heathers, and belong to the genus ‘Rhododendron’, a group of woody plants. It is a popular flowering shrub species and there are thousands of cultivars. They are mainly spring-blooming (May to June) and the flowers last just a few weeks. Blooms are typically pink and white, white Azaleas are also known as the ‘Royalty of the Garden. Azaleas are either deciduous or evergreen, depending on the species, and generally like to grow under the shade of trees.
The Ranunculus, our Flower of the Month, is beloved for its delicate, layered petals and a vast array of vibrant colors, ranging from soft pastels to rich, bold hues. With its intricate bloom structure, the Ranunculus is a favorite among florists, bouquet makers, and event designers. When properly cared for, these stunning flowers can maintain their freshness and beauty for an extended period, making them a fantastic choice for professional and home arrangements alike.
Recent studies at Chrysal have shown that post-harvest treatment of spray carnations with Chrysal AVB, protecting the flower against ethylene damage, extends the vase life of the spray carnation up to 60%. As the spray carnation is extremely sensitive to the aging hormone ethylene, and any damage can't be reversed, proper treatment of the flower at the grower directly after harvest is crucial.
Recent research, done by the Hochschule Geisenheim University in collaboration with Chrysal, shows that the condition of plants in a supermarket influences the buying intention and the potential amount of sales of other products. A total of 400 people was randomly shown either a picture of a display with fresh plants, or one with withered plants, and then asked to indicate if they would buy at the shown supermarket. Interestingly enough, the intention to buy was 40% higher when shown the picture with fresh plants.
Research conducted by the research agency “Into the minds” shows that no less than 80 percent of respondents prefer plants with many flower buds and are also willing to pay more for it. In addition, the research showed that consumers prefer the plants treated with Largo® and find it important that the plant looks healthy when purchased. This meant having sufficient buds, green leaves and fresh colours. Consumers consider the pot size and the length of the stems to be less important when purchasing.
The rose is without doubt the queen of flowers: luxurious, romantic and a universal symbol of love. With a wide range of cultivars, colours and shapes, roses play a key role in assortments worldwide. Because of their high turnover and emotional value, maintaining quality throughout the supply chain is essential. Proper flower care not only extends vase life but also reduces waste and increases customer satisfaction — from grower to consumer.
The new Flower of the Month is quite special: the rosehip. This berry flower is often used in Autumn bouquets and floral designs. This is not surprising, when looking at its beautiful fall colours. Rosehip is the fruit of roses, and grows on a rosebush when the flowers have wilted.
Sales AI is an AI-powered sales planning tool offered in partnership with Lima Labs. It allows growers to simulate different market scenarios and optimise supply, pricing and logistics before decisions are made. By analysing historical production data and market conditions, growers gain better insight into future sales performance and revenue opportunities.