Recent research, done by the Hochschule Geisenheim University in collaboration with Chrysal, shows that the condition of plants in a supermarket influences the buying intention and the potential amount of sales of other products. A total of 400 people was randomly shown either a picture of a display with fresh plants, or one with withered plants, and then asked to indicate if they would buy at the shown supermarket. Interestingly enough, the intention to buy was 40% higher when shown the picture with fresh plants.
Research conducted by the research agency “Into the minds” shows that no less than 80 percent of respondents prefer plants with many flower buds and are also willing to pay more for it. In addition, the research showed that consumers prefer the plants treated with Largo® and find it important that the plant looks healthy when purchased. This meant having sufficient buds, green leaves and fresh colours. Consumers consider the pot size and the length of the stems to be less important when purchasing.
The rose is without doubt the queen of flowers: luxurious, romantic and a universal symbol of love. With a wide range of cultivars, colours and shapes, roses play a key role in assortments worldwide. Because of their high turnover and emotional value, maintaining quality throughout the supply chain is essential. Proper flower care not only extends vase life but also reduces waste and increases customer satisfaction — from grower to consumer.
The new Flower of the Month is quite special: the rosehip. This berry flower is often used in Autumn bouquets and floral designs. This is not surprising, when looking at its beautiful fall colours. Rosehip is the fruit of roses, and grows on a rosebush when the flowers have wilted.
The season for bedding plants is well underway. As the weather gets sunnier, people get in the mood for buying bedding plants and want to bring some colour to their gardens. Because of this, more and more shops are filled with an abundance of welcoming colours and flowers. Unfortunately, the weather in spring is quite unpredictable, which has a huge influence on the sales of bedding plants. Below we give you some pointers how to prepare yourself for this and minimize the risk of having to throw out plants because of disappointing weather.
Water is essential for flowers to develop optimally. There are many myths about types of water and water temperature.
Every wound on the stem of roses leads to major vase contamination and deterioration of the stem bark, and it can even lead to bent-neck. Roses with thorns therefore last longer in the vase compared to those which have been removed. When a flower food is added to the vase water, these differences disappear and the flowers last equally as long. However, the vase water of roses without thorns will become cloudy. The only excuse for removing thorns is to make arranging easier and to protect the hands if no gloves are used.
The spray carnation is a wonderful flower, and is a version of the regular carnation. But where the carnation consists of a single flower, the spray carnation has multiple. Originally the flower, which has a relatively high tolerance for cold, could be found in Southern Europe. The flowers on its branched stems can have many different colours, like red, pink, yellow and purple.