protect bees
protect bees

4. Towards a positive environmental impact

By fighting climate change and contributing to a sustainable economy, we eliminate any negative effects we have on the environment as a business. We aim to take that one step further and also positively contribute to the environment we depend upon. By actively supporting biodiversity and enabling sustainable land & water use.

Target: Positively contributing to the environment we depend upon.

Sustainable use of resources

  • Enabling sustainable land & water use
  • Supporting biodiversity


Biodiversity refers to all the variety of life that can be found on Earth (plants, animals, fungi and micro-organisms) as well as to the communities that they form and the habitats in which they live. 

The loss of biodiversity has increased at an alarming rate in the 20th century. Climate change is already affecting species distributions all over the world and will impact nature considerably in the 21st century.


Chrysal bees & Bees for Development

Bees are extremely important to nature. They help flowers and plants reproduce and thus form a crucial part of the ecosystem. Much to our dismay bees are struggling worldwide. In some areas bees have even completely disappeared.

Chrysal helps fight the decline in bees, both locally and abroad. We do this by supporting Bees for Development in Africa. This is a local initiative which helps families in Uganda and Ethiopia set up their own hives providing them with a means to generate much needed income. Also, at our headquarters in Naarden we have 3 bee colonies in our gardens.