Why Do Flowers Wilt? (And How to Stop It)

Hi flower friend!
We’ve all been there—those flowers looked great when they came in but they’re drooping way too fast. Wilted petals, limp stems, and that “just not right” vibe. It’s frustrating, especially when you know how much care went into growing and shipping them.
So what causes wilting?
The Science Behind Wilting
Wilting happens when flowers lose water faster than they can absorb it. Moisture escapes through petals and leaves (a process called transpiration). If stems aren’t drinking enough water to replace that loss, they lose turgor pressure—and petals go limp.
The good news? Wilting is preventable. With the right floral care, you can keep stems hydrated and extend vase life dramatically.
1. Keep Tools and Vases Clean
Bacteria is a floral professional’s silent saboteur. Micro-organisms thrive in dirty tools and vases, and once they reach the stems, they clog vascular tissue and block water uptake—essentially shutting down hydration. Both living and dead bacteria can cause these blockages, so daily cleaning is key.
💡 Pro Tip: Chrysal Cleaner is specially formulated for floral environments—safe for stems, tough on grime. A quick scrub every day keeps your flowers drinking properly.
2. Make a Fresh, Clean Cut—Every Time
When stems are cut with dull or crushed tools, the vascular tissue inside can get damaged. This limits how much water the flower can absorb—leading to quicker wilting.
Using a clean, sharp tool ensures the water pathways inside the stem stay open, so your flowers can drink properly.
We always recommend giving dry pack flowers a fresh cut as soon as they arrive. Why? It jumpstarts hydration after transit and sets them up for a longer, healthier vase life.
Even if flowers have been dry for just 30 minutes, the ends of the stems can begin to seal over. Re-cutting removes that seal and allows water to flow freely again—keeping petals firm and fresh.
💡 Pro Tip: A clean cut helps flowers rehydrate faster and stay vibrant longer.
3. Use Hydration Solutions or Flower Food
Flower food helps regulate pH, boosts water uptake, and provides the nutrients flowers need to continue developing—something plain water just can’t do.
💡 Pro Tip:
For daily care: Chrysal Professional 2 or T-Bags are easy, consistent, and proven to extend vase life.
For transport: Chrysal Arrive Alive® Eco keeps stems hydrated without buckets or spills—perfect for weddings, deliveries, or click & collect. Bonus: It’s 100% recyclable and foam-free.
4. Keep Flowers Cool and Out of Direct Sunlight
Heat accelerates water loss and drains energy from your flowers, causing them to wilt faster. Cool temperatures, on the other hand, slow down respiration and help extend vase life.
The ideal storage temperature is between 34–38°F. Avoid placing flowers near fresh produce (especially apples and bananas), as they emit ethylene gas that can cause premature aging. Also, steer clear of direct sunlight, hot or cold drafts, and make sure your storage area has good airflow to maintain consistent cooling.
💡 Pro Tip: Consistent cool storage and good air circulation are just as important as temperature. Make sure flowers aren’t packed too tightly—airflow helps keep them evenly cool and fresh.
In summary:
Wilting = more water going out than coming in.
Prevent it by:
- Using clean tools and vases
- Keeping cutting tools sharp
- Using hydration solutions or flower food
- Storing in cool conditions and away from direct sun
Every stem that arrives at your door is full of potential. With the right tools, the right cut, and the right hydration support, you can unlock that full vase life and give your customers flowers that truly shine.
Prefer a Printable Version?
If you’d like to keep this article handy or share it with your team, click here to download the PDF version.

Meet Karli: Sharing Real-World Floral Care Tips for Longer Vase Life
Karli Nelson has spent more than 15 years in the floral industry, working with some of the largest mass-market retailers in the U.S. Her expertise spans sales strategy, product development, and helping floral professionals find simple, effective ways to keep flowers fresh longer.
When she’s not talking hydration solutions or floral care, Karli enjoys sharing practical tips and real-world insights from her experience managing national accounts and building customer-focused floral programs. She’s passionate about helping floral pros deliver the best-quality flowers possible—every stem, every time.
Related articles
