Long-Lasting Flowers Start with the Right Products – and the Right Process
Tjerk van der Schaaf
As a professional, you work hard to deliver fresh, long-lasting flowers to your customers. But what if, despite using reputable suppliers and high-quality products, flowers still wilt prematurely or lose their appeal too quickly in-store? The problem may lie not with the product, but with the care and handling process along the floral chain.
Even the best flower food or conditioner can’t compensate for poor hygiene, incorrect dosing, or improper storage temperatures. Every step of the floral journey—from grower to retailer—must be executed with precision to protect flower quality and vase life.
Chrysal Care & Handling Audit: Your Roadmap to Better Flower Quality
To support our partners in identifying and fixing weak spots in their floral handling processes, Chrysal developed a unique service: the Chrysal Care & Handling Audit. Tailored specifically for each link in the floral chain. This audit evaluates your current practices and provides practical, data-driven advice for improvement.
Each audit is conducted using a standardized digital system, making the process efficient, consistent, and easy to report on. The audit covers critical checkpoints such as:
- Flower receiving and storage procedures
- Water quality and microbiological contamination
- Hygiene of tools (e.g. secateurs)
- Dosing of flower food and conditioners
- Display and in-store flower care
- Temperature management (air and water)
- Presence of ethylene and Botrytis spores
The result? A full report including scores, insights, and clear recommendations for improvement. In many cases, a follow-up audit is carried out to track progress.
Results That Speak for Themselves
Customers, which have implemented changes following a Chrysal audit often see immediate benefits:
- Improved flower quality and shelf life
- Reduced waste and customer complaints
- Higher customer satisfaction and repeat sales
These audits can also form the basis for internal quality protocols or supplier evaluation, adding long-term value to your operations.
Get Started With an Audit Today
Are you ready to take a closer look at your flower care process and boost your quality standards? Get in touch with your local Chrysal technical consultant or contact us directly to explore what an audit can do for your store.
Let’s work together to ensure your customers enjoy longer-lasting, fresher flowers—every time.
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Tjerk van der Schaaf
I have been working as a Senior Technical Consultant at Chrysal International for more than 36 years. I am responsible for some European countries, the Middle East and the Asia-Pacific region.
Do you want to get in touch? Please send me an e-mail!